Ecommerce Seek

Ever wonder if deals online are really better than deals
found in your local retail store or outlet? Are you one of
those people who think you can wait and get a good deal
later? Weather you have considered both of these questions,
or just want to make your dollar stretch as far as possible,
there are few things you should know about online shopping.

Consumers are constantly bombarded with so many online
advertisements that we easily take most offers for granted,
or are just plain annoyed by all the attempts and schemes to
get into our wallets. Think about it. When was the last time
you clicked on a banner ad? I would even venture to say you
don’t even remember the last banner ad you saw.

Most people who shop online already have their favorite
shopping sites picked out, and rarely go elsewhere. As with
most people, when I find something good, I stick with it,
but if you shop online for convenience, and always go to the
same source for deals online, you may be missing out on some
good bargains from lesser known sites.

Aren’t the best deals online the ones that provide the same
product’s and services found at retail outlets or larger
online stores for less money? Today’s online businesses have
to compete with retail outlets and giant online stores and
usually do this with free online offers, rebates or even a
reduced cost for service.

When you shop at a retail store, you have the ability to get
a feel for the product you are about to purchase. When
shopping online, you cannot touch, feel or tinker with the
product at all, that’s where free offers come in. Many times
vendors such as satellite TV or cellular companies will
offer free equipment in exchange for a service agreement.

You’ll also find that many online vendors like broadband, or
dial up Internet providers offer reduced rates for service,
or rebates that aren’t always available if you went directly
to the source, in an effort to compete with the larger
companies or service providers. These online deals are a
good way of offsetting the cost for new service.

We’ve all seen these kind of deals online and passed them by
with the common misconception they’ll be there later. This
simply is not true. As an online marketer myself, I have
seen product offerings go up as much as 30 dollars
overnight. Nothing discourages me more than to see a
customer have to pay more for a product than they would have
if they would have just signed up in the first place.

In the end it’s your dollar, but why pay 10 dollars for
something you could get for 5 dollars, or better yet, for
free? Why pay full price when you can get it for half off
for a few months? I don’t recommend clicking every banner ad
you see, but if you see a good price on something,
investigate it. It could be one of the best deals online.

Editor for Cheapest Service. Providing quality Free Offers online.

Tags: shop, free online offers, free offers, online shopping, shopping, deals, bargains

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We call it e-Commerce, which is another word for MARKETING, but what we need is On-line Retail, which is another word for SALES.

The most blatant flaw with today’s e-Commerce “shopping cart” solution is that no one has to buy. Less than 1% of visitors to any site buy. Why? Because there is:

- no store (only a ’shopping-cart’)

AND
- no salesman (i.e: no relationship, no urgency)

What we need is a real, live customer shopping in EXACTLY a traditional environment, interacting with a real, live salesman.

You have already spent hours arranging your in-store product displays. So now take digital pictures of the inside of you store - exactly as it is - as if you were showing it off. You can take pictures of your whole store in LESS THAN 15 minutes - no comments, no pricing, no cataloging.

Your customer, on his computer using only a browser, surfs through your pictures - as if he was inside of your store. When he finds an item of interest, he clicks his mouse and zooms onto the item - not that one? - zoom out.

When your customer sees the item he might be interested in, he circles the item - and …

HERE’S THE MAGIC:

A. Immediately the picture with the item circled is displayed on your computer.

B. The two of you can text-chat - or you can encourage him to use your toll free number so you can talk with him.

C. You take the item from the shelf and bring it to your web cam - and immediately he sees the item on his computer.

The more interaction you can have with your prospective buyer, the closer you will come to closing a deal.

Item no longer in stock? As you move to a new picture on your computer, your customer’s picture on his changes to the SAME picture. When YOU circle a new item, immediately your customer sees the item circled on his computer!

Not in? The picture with the item circled is e-mailed to you so that you can follow up later.

2wayWebPages will give you the opportunity - at the time of your customer’s visit - to show the item up-close and to personally interact with him …

… and THAT leads to a sale!

(c) Rick Kuzik, Owner of Web Daemon and the 2WayWebPage.com technology. If you would like to explore the concept of 2WayWebPages and find out just how effective this emerging technology may be… please visit 2WayWebPages.com.

Tags: internet, online shopping, e-commerce, javascript, shop online, java, ecommerce, shopping

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Shoppers expect a bargain when they connect to your website for online shopping. They might browse your shopping website out of curiosity, but they’ll only buy when they find real bargains. Your challenge is to appeal to whatever combination of price and products or services they want to capture their business.

In effect, you must “tell” your visitors what their bargain really is what they really want. That’s what online marketing of any kind is all about, just as it is with brick-and-mortar shopping malls: You turn visitors or shoppers into buyers as you appeal to their “wants,” rather than their “needs.”

The reality of life is this: Our needs are simply food, water, shelter, perhaps clothing, and social companionship. Our wants or desires motivate all the rest, from earning money to buying cars, clothes, and collectibles.

So a “bargain” might mean cheap prices to most of us — but you can make it mean, “Ah, wow, I really want that Russian legacy teapot,” if you sell Russian legacy teapots, for example.

If your website offers discounts and merchant sponsored coupons, all the better. Make those coupons and discounts a focus for visitors. But if you specialize instead in unique services or products, then focusing on those products or services will be what you show your visitors as the bargains you have to offer. A Victorian flowered wall mirror becomes a bargain to the visitor looking around your for one, if you feature such collectibles and they happen to find it.

Think and plan carefully as you design your site. Show your visitors what you have to offer, whether that’s a bargain price or a unique gift product. You will begin to shape their ideas about bargains. It’s really up to you, through your site design and content, to help your visitors understand exactly what bargains you offer. Their concept a bargain as they shop online becomes what you want it to be.

Shoppers indeed expect a bargain when they go online. Help them understand and find that bargain at your website. Master this and word will get around. You’ll find visitors turning into buyers.

Gary Speer, former newspaper copy editor and news editor for a major Christian denominational publication, is a freelance writer and marketer who focuses on writing tips and online marketing. Gary offers writing tips at Writing Tips at garyspeer.com. He also owns a number of affiliate marketing sites, such as Expect a Bargain Online Shopping.

Tags: selling, perceived needs, bargains, shopping, buyers, marketing, online marketing

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